CA 135 - Page Typography/Design
- Prerequisite: CA 122
- CA majors only
Emphasis on electronic typographic design projects, concept development with exposure to historical and contemporary type issues. Continuation of study of basic type fundamentals from CA 122
Contact: 4 hours lecture/demo. per week
Student Learning Outcomes
Upon successful completion of CA 135, the student will be able to:
- Recognize the historical and contemporary classification systems of typography.
- Employ the following steps to achieve quality typographical output:
- measure text
- do copy fitting
- proofread
- mark-up
- correct copy
- select appropriate software
- OCR
- wordprocessing
- page layout
- prepare for output at a service bureau
- Use vocabulary specific to typography, computer applications, and hardware.
- Incorporate meaning, organization, and quality in typographic assignments.
- Apply the typographic qualities of legibility and readability.
- Critique type selection and layout on the following terms:
- message
- client need
- use of type
- design
- Use type design programs such as Fontographer or Illustrator to manipulate type images.
- Demonstrate verbal and visual language skills in designing solutions to assigned problems.
- Produce work that demonstrates the following qualities:
- attention to detail
- organization
- problem solving
- flexibility in use of verbal and visual language
- Exhibit improvement in electronic typesetting and other computer tools.
- Exhibit improvement in traditional hands-on media.